Homeowner Education Workshop - The Psychology of Reserves

Homeowner Education Workshop - The Psychology of Reserves

Speakers: Bryan Farley and David Graf

Reserves aren’t just numbers on a balance sheet - they’re about trust, stability, and the future of your community. Yet many associations face strong owner resistance when it comes to increasing reserves.

In this workshop, legal expert David J. Graf, Esq., CCAL and reserve specialist Bryan Farley, RS will explore the psychology of reserves - why owners push back, and how managers and volunteers can respond with empathy, clarity, and confidence.

Our experts will cover:

• The psychological factors behind owner resistance
• Proven strategies for framing reserve issues effectively
• Communication techniques that build trust and reduce conflict
• Real-world examples and role-play scenarios to sharpen your skills

Thank you to our sponsors: